One bad grooming experience in your area can change how clients see all groomers. Here’s why it happens and what it means for professionals.

There’s a lot of judgement aimed at “doodle owners” as if they all knowingly signed up for a high-maintenance coat and then chose to ignore it. In reality, many of them were sold a story.

You can’t price dogs like they’re coming off a conveyor belt. Here’s what really matters.

From hunting and guarding to sock stealing and barking at the postie, dog’s quirks are instincts shaped by history. Discover how dogs have learned to live in our world and why understanding their behaviour helps us live better with them.

As tough as dog groomers are, if you pick a fight with something that has a diameter of 1.4 million kilometers and a core temperature of 27 million degrees celsius, you will lose everytime.

Because grooming isn’t about the four walls around you. It’s about the dog in front of you, what’s in your hands, and how you use it.

Groomers, stop putting your education last. Your scissors aren’t the only thing that needs sharpening. Ongoing learning keeps grooming interesting, prevents burnout, and helps you grow your skills

If Searching Sally is anything like 88% of consumers, her final choice will rely on Google Reviews. This will be good or bad news for you depending on how your reviews are currently tracking, but we’re here to help!

As dog groomers, upgrading or replacing our tools is an ongoing part of the job. Sites like Facebook Marketplace, Gumtree, and local buy–swap–sell pages have become all the more popular to snag a bargain or sell your own used and unused equipment. But what isn’t ever written in the fine print of the product description is the harrowing fact that scammers are becoming much more sophisticated.

We get it. We have all had days where clients push every button you have. But here is something you might not want to hear… it might actually be your fault.

Picking the right training path comes down to what your team needs right now.

We’ve seen veteran groomers share generously, and we’ve seen them protect their knowledge like trade secrets. We’ve seen kindness. We’ve seen cruelty. We’ve seen leadership used to lift others, and to shut them out. The difference isn’t just personality. It’s the choice to lead well.

Want quick access to igroomhub, just like an app? You can save it to your home screen for one-tap access. Here’s how to do it on both Apple and Android devices.

Most grooming brands genuinely want to support groomers. That’s the circle the industry runs on - businesses back the people who use and recommend their products, and groomers support the companies that show up for the community.

But support works both ways. If you want a business to come to the party, you need to make it easy for them to say yes.

Here’s what most people don’t see. And what every good groomer knows.

Without a mandatory baseline, people find other ways to legitimise themselves. Some cling to who trained them, how long they’ve been grooming, or their standing in the community. Others tear down those who do things differently to protect their own position.

Apparently burnout is just an excuse. If you haven’t landed a brand deal or sponsorship, it’s because you don’t deserve one. And if you're not where you want to be, it's because you’re not working hard enough.

We’ve all had that call (well… many) from clients wanting to push back their winter grooming appointment.

“I don’t want Fluffy to get cold!”

Grooming isn’t just dip, clip, and snip anymore. The job has come a long way, and it’s too important to skip the concepts that protect both dogs and groomers.

Why we love the Refuresh deshedding tools.